The car makers are finally waking up.

Not just the new and snazzy Tesla’s and Fisker’s of the world – all the car makers.  Toyota, with their Prius, is actually looking like more of a laggard.

Nissan is charging ahead with the all-electric Leaf, due out at the end of this year.

While GM continues to promise their rebirth as a Green car company with the long-anticipated Chevrolet Volt.

Ford, of all the American car manufacturers, has been the most active when it comes to hybrids, with the first hybrid SUV, the Escape, and now a very competitive hybrid sedan that competes with, and in many cases beats, the Toyota Camry hybrid…the 2010 Ford Fusion hybrid.
…but Ford hasn’t made as big a noise about their plans for Plug-in Hybrid Electric Vehicles (PHEVs – run on electricity but have small engines that run on fuel to charge the batteries, if needed) or Battery Electric Vehicles (BEVs – all electric), even though they have announced a forthcomingFord Focus BEV and a Ford Transit Van BEV.

Under-promising and over-delivering?

Nice to see that from a major business for once.

But Ford is also doing something very very interesting.  They’re crowd-sourcing ideas for innovation.  With their new site,, they’re asking us all to tell them what they should be doing with their cars…what features to include…what tradeoffs to make…what the priorities should be.

eco+historical has put their two cents in…why don’t you?

Just for fun, here’s a shot of Henry Ford’s 1941 prototype car with all of the plastics made from soybeans…

Back to the future?