They say that there’s no such thing as bad PR, so I won’t argue with anything we get.
That said, this isn’t a case of bad PR – our most recent home project in San Francisco’s Noe Valley was featured in today’s San Francisco Chronicle in an article questioning whether making a home “green” helps it sell for more money. For us here at eco+historical, the question is rather moot – we’re going to build our projects green whether they sell for more money or not since that’s just the right thing to do.
Not that we mind making a profit once in a while, mind you. Something has to pay the bills. But we recognize that the extra costs of going green and making all of our projects LEED Platinum-certified are not necessarily costs that we’ll recoup. We all have a shared responsibility for the planet and we would like to do our best to make our homes sustainable and wonderful places for families to live and thrive and connect to one another and those they care about most.
1436 Sanchez was just the latest of these efforts and, if we don’t say so ourselves, it comes off looking pretty nice in the photos that made their way into the Chronicle article…
Check it out!